Alation

MARCH 29, 2022

This led to the birth of separate systems for reporting: the enterprise data warehouse. For the first time, the focus of a system became business questions, where data was denormalized. These so-called “citizen data scientists” remained a roadblock between business users and data — and between data and decision making.

Business Intelligence 96

Business Intelligence Reporting Data mining Data-driven 96

Jet Global

DECEMBER 23, 2020

When the company acquired Great Plains Software in 2001, it took ownership of two widely used ERP products – Great Plains and Solomon. Jet Analytics works with Power BI just as it does with Microsoft D365 BC, providing ease of use via a common data source for all dashboards.

Cost-Benefit 52

Cost-Benefit Data Warehouse Reporting Recreation/Entertainment 52

Occam's Razor

APRIL 25, 2011

When a majority of your budget is invested in tools and data warehouses, rather than smart people to use them, you are saying you prefer to suck. Your website was created in 1996, updated slightly in 2001, and left to rot ever since. Measurement models and data results are just "trophy wives / husbands" to you.

Marketing 126

Marketing Measurement Metrics Testing 126