Alation

MARCH 29, 2022

In the 1970s, data was confined to mainframes and primitive databases. Reports required a formal request of the few who could access that data. The 1980s ushered in the antithesis of this version of computing — personal computing and distributed database management — but also introduced duplicated data and enterprise data silos.

Business Intelligence 96

Business Intelligence Reporting Data mining Data-driven 96

Jet Global

DECEMBER 23, 2020

When the company acquired Great Plains Software in 2001, it took ownership of two widely used ERP products – Great Plains and Solomon. Allocate Adequate Time and Budget For Reports. Companies implementing a new ERP system may spend as much as 25% of their total budget developing reports.

Cost-Benefit 52

Cost-Benefit Data Warehouse Reporting Recreation/Entertainment 52

Occam's Razor

APRIL 25, 2011

When a majority of your budget is invested in tools and data warehouses, rather than smart people to use them, you are saying you prefer to suck. Your website was created in 1996, updated slightly in 2001, and left to rot ever since. Measurement models and data results are just "trophy wives / husbands" to you.

Marketing 126

Marketing Measurement Metrics Testing 126