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Self-Service BI vs Traditional BI: What’s Next?

Alation

As Business Objects founder Bernard Liautaud notes in e-Business Intelligence: Turning Information Into Knowledge Into Profit (McGraw-Hill, 2001), the lack of ad hoc data access causes IT staff to drown in requests. To learn more about self-service, we recommend: White Paper: Self-Service Data Intelligence. Parting Words.

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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Transactional data includes first and final purchases, products, number of purchases, date, statistics, typical order value, commodity purchase history, and total spending by a consumer. Most email marketers display this data on their dashboards. Digital workers measure almost anything they choose.

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