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Self-Service BI vs Traditional BI: What’s Next?

Alation

MARCH 29, 2022

As Business Objects founder Bernard Liautaud notes in e-Business Intelligence: Turning Information Into Knowledge Into Profit (McGraw-Hill, 2001), the lack of ad hoc data access causes IT staff to drown in requests. To learn more about self-service, we recommend: White Paper: Self-Service Data Intelligence. Parting Words.

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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

OCTOBER 17, 2022

Transactional data includes first and final purchases, products, number of purchases, date, statistics, typical order value, commodity purchase history, and total spending by a consumer. Since its inception in 2001, Mailchimp has had more than two decades of expertise in email marketing for millions of subscribers.

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Marketing Optimization Data Analytics Analytics

Data Leaders Brief

Self-Service BI vs Traditional BI: What’s Next?

Email Marketers Use Data Analytics for Optimal Customer Segmentation

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