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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Types of data analytics. Segmentation.

Marketing 119
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Self-Service BI vs Traditional BI: What’s Next?

Alation

In the 1970s, data was confined to mainframes and primitive databases. Reports required a formal request of the few who could access that data. The 1980s ushered in the antithesis of this version of computing — personal computing and distributed database management — but also introduced duplicated data and enterprise data silos.