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Self-Service BI vs Traditional BI: What’s Next?

Alation

Reports required a formal request of the few who could access that data. The expense and time required to create reports from transactional data sources including mainframes and minicomputers. The impact on the performance of transactional applications at the time due to the number of reports being created.

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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

The ability to collect and utilize data for list segmentation enables businesses to send customized emails while concentrating on improving deliverability rates and reporting on email marketing engagement. Since its inception in 2001, Mailchimp has had more than two decades of expertise in email marketing for millions of subscribers.

Marketing 119
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Themes and Conferences per Pacoid, Episode 8

Domino Data Lab

Not that I’m implying anything about current economic conditions vis-a-vis the timing of this report… #justsayin. My read of that narrative arc is that some truly weird tensions showed up circa 2001: Arguably, it’s the heyday of DW+BI. A very big mess since circa 2001, and now becoming quite a dangerous mess. It’s a mess.