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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Types of data analytics. Segmentation.

Marketing 119
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Speed up queries with the cost-based optimizer in Amazon Athena

AWS Big Data

Starting today, the Athena SQL engine uses a cost-based optimizer (CBO), a new feature that uses table and column statistics stored in the AWS Glue Data Catalog as part of the table’s metadata. By using these statistics, CBO improves query run plans and boosts the performance of queries run in Athena.

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Data science vs. machine learning: What’s the difference?

IBM Big Data Hub

It uses advanced tools to look at raw data, gather a data set, process it, and develop insights to create meaning. Areas making up the data science field include mining, statistics, data analytics, data modeling, machine learning modeling and programming.

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Self-Service BI vs Traditional BI: What’s Next?

Alation

As Business Objects founder Bernard Liautaud notes in e-Business Intelligence: Turning Information Into Knowledge Into Profit (McGraw-Hill, 2001), the lack of ad hoc data access causes IT staff to drown in requests. At Alation, we believe self-service has three unique stakeholders: End users trying to discover data for decision making.

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Themes and Conferences per Pacoid, Episode 5

Domino Data Lab

This is especially the case in data science; most enterprise organizations simply cannot hire enough of the data analytics talent they need therefore, so much of these staffing needs must be filled by current employees. They use data infrastructure at work. NASA persistently misspells Jupyter.