Jen Stirrup

APRIL 2, 2019

I thought I’d share how we started to apply marketing theory, practice, and insights from data. So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). The secret is the data. How do organizations know which way their decisions should land?

Marketing 60

Marketing Advertising Data-driven Strategy 60

Andrew White

DECEMBER 19, 2022

There are no cheap labor pools to join the WTO, as China did in 2001. Despite the dearth of case studies and press stories telling of wonderous tools and technologies, economic growth has not materialized driven by increased productivity. AI-driven Customer Experience. Data-driven or Analytics program.

ROI 52

ROI Cost-Benefit Strategy Data-driven 52

The Unofficial Google Data Science Blog

JUNE 30, 2016

By IVAN DIAZ & JOSEPH KELLY Determining the causal effects of an action—which we call treatment—on an outcome of interest is at the heart of many data analysis efforts. To do this, you have a data set at the person level containing, among other variables, an indicator of ad exposure, and whether the person bought the truck.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Domino Data Lab

MAY 20, 2021

Further, imbalanced data exacerbates problems arising from the curse of dimensionality often found in such biological data. Insufficient training data in the minority class — In domains where data collection is expensive, a dataset containing 10,000 examples is typically considered to be fairly large. 1998) and others).

Machine Learning 136

Machine Learning Metrics Data mining Knowledge Discovery 136

Domino Data Lab

AUGUST 8, 2019

Paco Nathan ‘s latest monthly article covers Sci Foo as well as why data science leaders should rethink hiring and training priorities for their data science teams. In this episode I’ll cover themes from Sci Foo and important takeaways that data science teams should be tracking. Introduction. Ever heard of it before?

Data Science 71

Data Science Machine Learning Data Governance Statistics 71