Marketing as a strategic business partner: mixing theory, research and #data
Jen Stirrup
APRIL 2, 2019
I thought I’d share how we started to apply marketing theory, practice, and insights from data. So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). The secret is the data. After all, the Internet can break a business very quickly! It’s a balance.
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