Remove 2001 Remove Data-driven Remove Interactive Remove Workshop
article thumbnail

Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

I thought I’d share how we started to apply marketing theory, practice, and insights from data. Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). The secret is the data. Real never goes out of fashion.

article thumbnail

Data Science, Past & Future

Domino Data Lab

Paco Nathan presented, “Data Science, Past & Future” , at Rev. At Rev’s “ Data Science, Past & Future” , Paco Nathan covered contextual insight into some common impactful themes over the decades that also provided a “lens” help data scientists, researchers, and leaders consider the future.