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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

Every presentation I do is customized for the audience in the room. I'm going to present a cluster of what I think are digital "crimes against humanity." Doing anything on the web without a Web Analytics Measurement Model. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views.

Marketing 126
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Reclaiming the stories that algorithms tell

O'Reilly on Data

Using the new scores, Apgar and her colleagues proved that many infants who initially seemed lifeless could be revived, with success or failure in each case measured by the difference between an Apgar score at one minute after birth, and a second score taken at five minutes.

Risk 356
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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

We present the inner workings of the SMOTE algorithm and show a simple “from scratch” implementation of SMOTE. This renders measures like classification accuracy meaningless. def get_neigbours(M, k): nn = NearestNeighbors(n_neighbors=k+1, metric="euclidean").fit(M) return synthetic. A word of caution.

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Common Problems With CPM Software

Jet Global

Let’s take a closer look at what corporate performance management is, why it’s important, and the common problems presented by many CPM software solutions. Rather, it represents the management framework put in place by corporate leadership to monitor and respond to important metrics. Monitoring key metrics.