Smart Data Collective

OCTOBER 17, 2022

Like any other marketing strategy, you must measure email performance. Transactional data includes first and final purchases, products, number of purchases, date, statistics, typical order value, commodity purchase history, and total spending by a consumer. Digital workers measure almost anything they choose. Automation.

Marketing 119

Marketing Optimization Data Analytics Analytics 119

The Unofficial Google Data Science Blog

JUNE 30, 2016

A naïve comparison of the exposed and unexposed groups would produce an overly optimistic measurement of the effect of the ad, since the exposed group has a higher baseline likelihood of purchasing a pickup truck. Identification We now discuss formally the statistical problem of causal inference. we drop the $i$ index.

Statistics 44

Statistics Optimization Modeling Experimentation 44

The Unofficial Google Data Science Blog

AUGUST 27, 2019

This problem can be phrased as an optimization problem — given some fixed review capacity how should we sample videos? But importance sampling in statistics is a variance reduction technique to improve the inference of the rate of rare events, and it seems natural to apply it to our prevalence estimation problem.

Metrics 98

Metrics Statistics Uncertainty Optimization 98