article thumbnail

IT’s ‘war for talent’ is a losing battle

CIO Business Intelligence

In his 2001 best-seller, Good to Great: Why Some Companies Make the Leap and Others Don’t , author Jim Collins reminds us that “Great vision without great people is irrelevant.” While this point may seem pedantic on its surface, given that many IT leaders carry the metaphor through to their hiring and retention strategies, it is anything but.

Strategy 145
article thumbnail

Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Using data analytics help your email marketing strategies succeed. Like any other marketing strategy, you must measure email performance. Digital workers measure almost anything they choose. “ Outcome analysis ” measures the effectiveness of your campaigns. Strategies for email marketing segmentation.

Marketing 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

FOS CIO shakes up IT department, starts cloud migration

CIO Business Intelligence

Established by the UK Parliament in 2001 to settle complaints about financial-services companies, the Financial Ombudsman’s Service (FOS) has served an increasing number of consumers, recently dealing with more than a million people a year. Going ‘cloud preferred’ with Microsoft and Workday.

IT 104
article thumbnail

What is ITIL? Your guide to the IT Infrastructure Library

CIO Business Intelligence

ITIL 4 contains seven guiding principles that were adopted from the most recent ITIL Practitioner Exam, which covers organizational change management, communication, and measurement and metrics. This path focuses on how technology directs business strategy and how IT plays into that.

IT 105
article thumbnail

11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. Your SEO strategy is buying links, expired domains, et. Doing anything on the web without a Web Analytics Measurement Model. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views.

Marketing 126
article thumbnail

Themes and Conferences per Pacoid, Episode 8

Domino Data Lab

Given those two, plus SQL gaining eminence as a database strategy, a decidedly relational picture coalesced throughout the decade. Network security mushrooms with VPNs, IDS , gateways, various bump-in-the-wire solutions, SIMS tying all the anti-intrusion measures within the perimeter together, and so on. credit cards). It’s a mess.

article thumbnail

To Balance or Not to Balance?

The Unofficial Google Data Science Blog

A naïve comparison of the exposed and unexposed groups would produce an overly optimistic measurement of the effect of the ad, since the exposed group has a higher baseline likelihood of purchasing a pickup truck. Random forest with default R tuning parameters (Breiman, 2001). 2001): 5-32. CBPS (exact and over-parameterized).