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Self-Service BI vs Traditional BI: What’s Next?

Alation

As Business Objects founder Bernard Liautaud notes in e-Business Intelligence: Turning Information Into Knowledge Into Profit (McGraw-Hill, 2001), the lack of ad hoc data access causes IT staff to drown in requests. To learn more about self-service, we recommend: White Paper: Self-Service Data Intelligence. Parting Words.

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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Since its inception in 2001, Mailchimp has had more than two decades of expertise in email marketing for millions of subscribers. For instance, if the objective of a marketing campaign is to get a prospect to download white paper, companies might send a succession of emails until the user interacts with the material.

Marketing 120
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Themes and Conferences per Pacoid, Episode 8

Domino Data Lab

Somewhere in that archive is a 1990 internal white paper about “Smartphone applications using neural networks with hardware acceleration” – co-authored by yours truly – which the top Motorola execs in charge of bold tech initiatives read and didn’t find especially interesting. Arguably, somewhat bewildered and perhaps a bit gunshy.