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Three reasons the next downturn will be different.

Mark Raskino

Whenever we face such uncertainty, we tend to look back at history to see if there’s a pattern we can use to help navigate. If you are an executive in business today, you are probably thinking back to the recession induced by the financial crisis of 2008 / 9 and the less severe one catalysed by the dot com crash and 9/11 circa 2002.