BizAcuity

FEBRUARY 15, 2019

Some businesses in 2003 started using predictive analytics generating an average Return on Investment or ROI of 145% as per the study that was undertaken by IDC. Organizations are setting up their sales marketing and event technology stacks to streamline manual processes to provide a seamless experience for the attendees and customers.

Sales 67

Sales Analytics B2B ROI 67

The Unofficial Google Data Science Blog

DECEMBER 4, 2019

by THOMAS OLAVSON Thomas leads a team at Google called "Operations Data Science" that helps Google scale its infrastructure capacity optimally. Over the life of the forecast, the data scientist will publish historical accuracy metrics. But due to the long time lag between forecasts and actuals, these metrics alone are insufficient.

Forecasting 113

Forecasting Data Science Statistics Uncertainty 113

Occam's Razor

NOVEMBER 5, 2007

My first eMetrics summit was June 2003 and as a young inexperienced person new in the field it was a great learning experience (eMetrics in Santa Barbara were the best!). The fact that to make optimal decisions on the web I was going to have to be comfortable with multiple sources of data, all valuable and all necessary to win.

Analytics 98

Analytics Experimentation Metrics Measurement 98

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. Oh, or your main traffic sources and the visitor acquisition metrics? You have many examples in this post as to how you can avoid making yourself look like sub-optimal Reporting Squirrel. Ok, strictly speaking Euler. But, let's not get pedantic.

Visualization 124

Visualization Strategy Interactive Statistics 124