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An Overview of Sales Analytics in Event Industry

BizAcuity

Some businesses in 2003 started using predictive analytics generating an average Return on Investment or ROI of 145% as per the study that was undertaken by IDC. Sales analytics enables the event management team in visualizing their target list and then segmenting it by industry, size and other data metrics.

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Humans-in-the-loop forecasting: integrating data science and business planning

The Unofficial Google Data Science Blog

The ROI of human involvement When it comes to human involvement, the key difference is in the magnitude of costs associated with any one forecast cycle. This defines the ROI on the investment of human time. Over the life of the forecast, the data scientist will publish historical accuracy metrics.