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Data Mining – useful or not?

Jen Stirrup

These propensity models are useful for understanding which customers are most likely to purchase a given set of products. This model can assist in decision making and in focusing marketing efforts. Microsoft offers Data Mining at no extra cost as part of SQL Server 2005 and 2008, which is geared towards the average Excel user.

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Using random effects models in prediction problems

The Unofficial Google Data Science Blog

KUEHNEL, and ALI NASIRI AMINI In this post, we give a brief introduction to random effects models, and discuss some of their uses. Through simulation we illustrate issues with model fitting techniques that depend on matrix factorization. Random effects models are a useful tool for both exploratory analyses and prediction problems.

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Modernize a legacy real-time analytics application with Amazon Managed Service for Apache Flink

AWS Big Data

To reap the benefits of cloud computing, like increased agility and just-in-time provisioning of resources, organizations are migrating their legacy analytics applications to AWS. For the template and setup information, refer to Test Your Streaming Data Solution with the New Amazon Kinesis Data Generator.

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How The Cloud Made ‘Data-Driven Culture’ Possible | Part 1

BizAcuity

Despite cost-cutting being the main reason why most companies shift to the cloud, that is not the only benefit they walk away with. While that allows easy access to users, and saves costs, the cloud is much more and beyond that. The primary benefit is cost-savings over using multiple physical computers.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media).

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CBAP certification: A high-profile credential for business analysts

CIO Business Intelligence

It was first published in 2005 and is continuously updated. Applying for certification costs $145, which is nonrefundable. You may also wish to become an IIBA member , which costs $139 in much of North America and Europe, and less in many developing nations. CBAP benefits: Is CBAP worth it?