Remove 2005 Remove Data Warehouse Remove Metrics Remove Visualization
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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

" I'd postulated this rule in 2005, it is even more true in 2011. When a majority of your budget is invested in tools and data warehouses, rather than smart people to use them, you are saying you prefer to suck. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. The 10/90 rule.

Marketing 126
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Data Science, Past & Future

Domino Data Lab

He also really informed a lot of the early thinking about data visualization. It involved a lot of interesting work on something new that was data management. It involved a lot of work with applied math, some depth in statistics and visualization, and also a lot of communication skills. Then we roll out a decade later.

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Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. If after rigorous analysis you have determined that you have evolved to a stage that you need a data warehouse then you are out of luck with Yahoo! Mongoose Metrics ~ ifbyphone.

Analytics 135