11 Digital Marketing “Crimes Against Humanity”
Occam's Razor
APRIL 25, 2011
" I'd postulated this rule in 2005, it is even more true in 2011. When a majority of your budget is invested in tools and data warehouses, rather than smart people to use them, you are saying you prefer to suck. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. The 10/90 rule.
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