11 Digital Marketing “Crimes Against Humanity”
Occam's Razor
APRIL 25, 2011
" I'd postulated this rule in 2005, it is even more true in 2011. When a majority of your budget is invested in tools and data warehouses, rather than smart people to use them, you are saying you prefer to suck. Example: Spending $50,000 on building links when you can't measure ROI." The 10/90 rule.
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