O'Reilly on Data

APRIL 23, 2024

In 2005, in “ What is Web 2.0? ,” I made the case that the companies that had survived the dotcom bust had all in one way or another become experts at “harnessing collective intelligence.” It’s unclear whether this was a lack of imagination or a kind of “ strategy tax.”

Advertising 270

Advertising Cost-Benefit Marketing Risk 270

CIO Business Intelligence

MAY 16, 2022

ITIL 4 contains seven guiding principles that were adopted from the most recent ITIL Practitioner Exam, which covers organizational change management, communication, and measurement and metrics. This path focuses on how technology directs business strategy and how IT plays into that. How does ITIL reduce costs?

IT 105

IT Cost-Benefit ROI Risk 105

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. Your SEO strategy is buying links, expired domains, et. " I'd postulated this rule in 2005, it is even more true in 2011. Doing anything on the web without a Web Analytics Measurement Model.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

OCTOBER 19, 2010

Depending on the size of your company (translation: resources available and what's impactful and doable) here is the priority order that I recommend for you to execute your web analytics tools strategy right. You'll measure Task Completion Rate in 4Q (below). Mongoose Metrics ~ ifbyphone. Fourth Bit Of Context.

Analytics 135

Analytics Testing Measurement Optimization 135