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What is COBIT? A framework for alignment and governance

CIO Business Intelligence

COBIT is an IT management framework developed by the ISACA to help businesses develop, organize, and implement strategies around information management and IT governance. COBIT 4 was released in 2005, followed by the refreshed COBIT 4.1 What is COBIT and why is it important?

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What is ITIL? Your guide to the IT Infrastructure Library

CIO Business Intelligence

ITIL 4 contains seven guiding principles that were adopted from the most recent ITIL Practitioner Exam, which covers organizational change management, communication, and measurement and metrics. This path focuses on how technology directs business strategy and how IT plays into that.

IT 105
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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. Your SEO strategy is buying links, expired domains, et. " I'd postulated this rule in 2005, it is even more true in 2011. Doing anything on the web without a Web Analytics Measurement Model.

Marketing 126
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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1.

Marketing 165
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Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

Depending on the size of your company (translation: resources available and what's impactful and doable) here is the priority order that I recommend for you to execute your web analytics tools strategy right. You'll measure Task Completion Rate in 4Q (below). Not everybody should do everything in the same order.

Analytics 135