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The Very Group adopts a data catalog to better organize and leverage its online retail capabilities

CIO Business Intelligence

The group’s move online began in the 1990s with its first steps into e-commerce, followed by the closure of its physical stores in 2005. It’ being everything from how they collect and measure data, to how they understand it and their own glossary. In those situations, he says, you need to tell yourself: “Get back to your strategy.

IT 98
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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. Your SEO strategy is buying links, expired domains, et. " I'd postulated this rule in 2005, it is even more true in 2011. Doing anything on the web without a Web Analytics Measurement Model.

Marketing 126
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CBAP certification: A high-profile credential for business analysts

CIO Business Intelligence

It was first published in 2005 and is continuously updated. There must be a measurable learning objective or set of objectives that are directly applicable to changing the behavior or improving the skills of a business analyst.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1.

Marketing 165
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Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

Depending on the size of your company (translation: resources available and what's impactful and doable) here is the priority order that I recommend for you to execute your web analytics tools strategy right. If you have evolved to a stage that you need behavior targeting then get Omniture Test and Target or Sitespect.

Analytics 135