CIO Business Intelligence

MAY 16, 2022

These principles include: Focus on value Start where you are Progress iteratively with feedback Collaborate and promote visibility Think and work holistically Keep it simple and practical Optimize and automate ITIL 4 focuses on company culture and integrating IT into the overall business structure.

IT 105

IT Cost-Benefit ROI Risk 105

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. Your SEO strategy is buying links, expired domains, et. Yet there they are. The 10/90 rule. " 17.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). During this stage you should also invest a lot in Search Engine Optimization. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005).

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

OCTOBER 19, 2010

Depending on the size of your company (translation: resources available and what's impactful and doable) here is the priority order that I recommend for you to execute your web analytics tools strategy right. Google Website Optimizer. Not everybody should do everything in the same order. Fourth Bit Of Context. The 10/90 Rule!

Analytics 135

Analytics Testing Measurement Optimization 135