Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. Making website iterations based on executive opinions, but not site testing. via Jordan Silton] "With testing you can prove if Executives are right or not, and maybe, just maybe figure out WHY. The 10/90 rule. People matter.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

DECEMBER 9, 2013

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Go buy a simple A/B testing tool ( Visual Website Optimizer , Optimizely ), go crazy optimizing every little thing to take money from the people who want to give it to you!

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

OCTOBER 19, 2010

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. If you can show ROI on a DW it would be a good use of your money to go with Omniture Discover, WebTrends Data Mart, Coremetrics Explore. Five Reasons And Awesome Testing Ideas.

Analytics 135

Analytics Testing Measurement Optimization 135