article thumbnail

What’s the Difference: Quantitative vs Qualitative Data

Alation

These terms that cannot aggregate, like a percentage, are often called non-aggregatable metrics. What Is Quantitative Data Analysis? Quantitative analysis can take two forms: the traditional business analysis of numerical data, or the more academic quantitative analysis.

article thumbnail

Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. But each keyword gets "credit" for other metrics. Get really, really, really good at honing your data analysis skills, your brain strength in business analysis.