Occam's Razor

JANUARY 12, 2015

Digital Analytics Ecosystem: Optimal Execution: Three Phases. Digital Analytics Ecosystem: Optimal Execution: Timing Expectations. A very special type of metric is designated to be a Key Performance Indicator (KPI). The landing page optimization team will demand regular reports of all entry points to the site/app.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

DECEMBER 12, 2011

If you are paying someone to do web analytics and this metric is not on top of the dashboard they've created for you, it might be time to say sayonara to them. Google Analytics' native funnels are pretty sub optimal, ignore that entire feature.) What key performance indicators are optimal for you?

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

JANUARY 4, 2016

The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) While this is a great lesson in the power of defining metrics optimally, why bring this up, one more time, today? I even have my very own custom dashboard for my Sr. is Conversion Rate. It is measured as Orders/Visits. [Or, It is so cool.

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88