CIO Business Intelligence

APRIL 18, 2022

In 2006, British mathematician Clive Humby proclaimed, “Data is the new oil.”. It could be a dataset, an ML model, or a report. First, t’Kint and Rahmati had to identify all the resources the Data Intelligence Usage Dashboard uses to determine its costs. Humby had bona fides to make that claim. Collibra. “At

ROI 115

ROI IT Dashboards Sales 115

Occam's Razor

JANUARY 12, 2015

Helpful post: You Are What You Measure, So Choose Your KPIs (Incentives) Wisely! ]. As we develop more sophistication to our measurement, they'll morph from being attributes of a Visitor to those of a Person. Notice I did not say standard reports, those barely cross the bar of data puking. I said custom reports.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

OCTOBER 16, 2007

I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? This post is using screenshots of the new Google Internal Search Analysis reports but the process of understanding the search data will apply to all companies. 3: Measure Internal Site Search Quality. #4:

Analytics 101

Analytics Metrics Measurement Reporting 101

Occam's Razor

DECEMBER 12, 2011

For Search it is in your Google Analytics or Omniture Site Catalyst reports. If you are paying someone to do web analytics and this metric is not on top of the dashboard they've created for you, it might be time to say sayonara to them. Look at your All Traffic Sources report and your Landing Pages report.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

JANUARY 4, 2016

Not just insane, so visibly insane that everyone should see through it and fix their minds/reports/strategies. Every standard report in every standard tool is configured off Visits (or in Google Analytics language, Sessions), rather than Visitors (GA language, Users). It is measured as Orders/Visits. [Or, is Conversion Rate.

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88

Occam's Razor

FEBRUARY 7, 2011

I open GA's keyword report. For paid search keyword reporting (volumes, competitive performance, CPS's etc.) Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. And to visualize it in a report. Paid Search.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Regular readers of the blog know of my deep love for competitive intelligence analysis.

Metrics 155

Metrics Reporting IT Advertising 155