CIO Business Intelligence

APRIL 18, 2022

In 2006, British mathematician Clive Humby proclaimed, “Data is the new oil.”. One of the first big projects Militscher’s team undertook at Collibra was the Data Intelligence Usage Dashboard, which helps Collibra pre-sales engineers understand how customer adoption evolves during a trial. Humby had bona fides to make that claim.

ROI 116

ROI IT Dashboards Sales 116

Occam's Razor

JANUARY 12, 2015

Helpful post: You Are What You Measure, So Choose Your KPIs (Incentives) Wisely! ]. As we develop more sophistication to our measurement, they'll morph from being attributes of a Visitor to those of a Person. You'll find it here: Strategic & Tactical Dashboards: Best Practices, Tips, Examples. Definition?

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

OCTOBER 16, 2007

I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? 3: Measure Internal Site Search Quality. #4: 5: Life Is About Results: Measure Outcomes! It is obvious to you how the above report can also help you measure the quality of your internal search results.

Analytics 101

Analytics Metrics Measurement Reporting 101

Occam's Razor

FEBRUARY 7, 2011

Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1. See #1 in this post from 2006: Competitive Intelligence Analysis: Metrics, Tips & Best Practices.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

DECEMBER 12, 2011

If you are paying someone to do web analytics and this metric is not on top of the dashboard they've created for you, it might be time to say sayonara to them. Try, test, measure, be rich. Tip: If you've hired the right analytics talent/consultant to help you, they'll be measuring these fabulous four. Where is it?

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

JANUARY 4, 2016

The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) It is measured as Orders/Visits. [Or, It has always upset me that we measure success using the metric Revenue. I even have my very own custom dashboard for my Sr. is Conversion Rate. Or, its variation Outcomes/Sessions].

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! This can possibly make a good module in your tactical dashboard (we'll see cooler stuff we can add to our strategic dashboards later in this post). It is nice to have that as a measure of loyalty to the site. (I'm Allow me to share an important tip.

Metrics 155

Metrics Reporting IT Advertising 155