Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

AWS Big Data

JUNE 30, 2023

Position 2 was established in 2006 in Silicon Valley and has a clientele spanning American Express, Lenovo, Fujitsu, and Thales. Arena Calibrate is a customizable digital marketing dashboard that helps marketers track their cross-platform performance at a glance, saving them hours of manual work.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

OCTOBER 16, 2007

I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? Its time for pretty pictures that teach… You can see the trend, you can also see some of the key new metrics that tell you the whole story (more on them later). Remember sexy metric bounce rate ?

Analytics 101

Analytics Metrics Measurement Reporting 101

Occam's Razor

JANUARY 4, 2016

The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) Built into that is the mental model that if you visit a website, then every Visit has to result in money for the site owner. Metrics create incentives, bad metrics create bad incentives. is Conversion Rate.

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Jet Global

NOVEMBER 23, 2020

The CFO Leadership Council was founded in 2006 as a gathering place for financial executives to network in a comfortable environment. In this model, your monthly income is split into the following categories: 50 percent for needs, 30 percent for wants, 20 percent for debts and savings. Can you see it in your numbers?

KPI 52

KPI Finance Dashboards Data Processing 52

AWS Big Data

FEBRUARY 2, 2023

Since its launch in 2006, Amazon Simple Storage Service (Amazon S3) has experienced major growth, supporting multiple use cases such as hosting websites, creating data lakes, serving as object storage for consumer applications, storing logs, and archiving data.

Reporting 87

Reporting Data Lake Management Optimization 87