Dear Avinash: Your Digital Marketing + Analytics Challenges Answered
Occam's Razor
APRIL 21, 2014
The mistake we make is that we obsess about every big, small and insignificant analytics implementation challenge and try to fix it because we want 99.95% comfort with data quality. We wonder why data people are not loved. :). The Google Tag Manager is a good one, you don't need to use Google Analytics to use it.
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