Analytics On The Bleeding Edge: Transforming Data's Influence
Occam's Razor
MARCH 23, 2021
This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). The first component is a gloriously scaled global creative pre-testing program. Matched market tests. The slow music.
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