Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). The first component is a gloriously scaled global creative pre-testing program. Matched market tests. The slow music.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Testing out a new feature. Identify, hypothesize, test, react. But at the same time, they had to have a real test of an actual feature. You don’t need a beautiful beast to go out and test.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

AUGUST 22, 2011

Five Reasons And Awesome Testing Ideas. Lab Usability Testing: What, Why, How Much. Build A Great Web Experimentation & Testing Program. Experimentation and Testing: A Primer. Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test. The Three Greatest Survey Questions Ever.

KPI 124

KPI Metrics Measurement ROI 124

datapine

MAY 20, 2020

By working with visual key performance indicators (KPIs) and a mix of interactive charts and graphs, you can use a CRM dashboard report to spot trends that will empower you to develop strategies that will build trust as well as brand loyalty on a sustainable basis. Test, tweak, evolve.

Dashboards 265

Dashboards Reporting KPI Visualization 265

O'Reilly on Data

OCTOBER 13, 2020

In Bringing an AI Product to Market , we distinguished the debugging phase of product development from pre-deployment evaluation and testing. During testing and evaluation, application performance is important, but not critical to success. require not only disclosure, but also monitored testing. Debugging AI Products.

Management 244

Management Metrics Machine Learning Modeling 244

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. A daily marketing report will also allow you for faster experimentation: running small operations to answer small questions. How do you know that?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JULY 18, 2011

This should drive aggressive experimentation of email content / offers / targeting / every facet by your team. This metric helps you find opportunities for immediate improvement – such as pages and calls to action you should test, and content that fails to deliver.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137