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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

MARCH 23, 2021

Underpinning our Smart Lessons work is the very basic – incredibly complex – art of picking the right Key Performance Indicator. The first component is a gloriously scaled global creative pre-testing program. With the support of our progressive CMO, we spend money on creative that passes pre-test.

Analytics 131
Analytics Scorecard Strategy Testing 131
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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

DECEMBER 12, 2011

A/B & Multivariate tests are a good option. Try, test, measure, be rich. You are a small sized business and these four simple key performance indicators will literally rock your world as soon as you start measuring them. What key performance indicators are optimal for you? Where is it?

Metrics 151
Metrics Key Performance Indicator Measurement Optimization 151
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