2006, Experimentation, Metrics and Predictive Analytics

Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

MARCH 23, 2021

Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment).

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Analytics Scorecard Strategy Testing

Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. The latter, except in rare cases, is hard to do predictive analytics on unless you are a stagnant business. If you have Web Analytics 2.0 please refer to the controlled experimentation section, page 205, in the book for more.

Analytics

Analytics Measurement Metrics Predictive Analytics

Data Leaders Brief

Analytics On The Bleeding Edge: Transforming Data's Influence

Web Analytics: Frequently Asked Questions And Direct Answers

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