Remove 2006 Remove Interactive Remove Key Performance Indicator Remove Testing
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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. The first component is a gloriously scaled global creative pre-testing program. Matched market tests.

Analytics 131
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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

A/B & Multivariate tests are a good option. Try, test, measure, be rich. You are a small sized business and these four simple key performance indicators will literally rock your world as soon as you start measuring them. What key performance indicators are optimal for you? Where is it?

Metrics 151