Occam's Razor

DECEMBER 12, 2011

Each recommendation comes with hints on what analysis to perform once you have the data, and what changes you could make to your campaigns, content and overall digital strategy. [A Try, test, measure, be rich. What key performance indicators are optimal for you? Let's do this! Where is it? Bounce Rate.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

JANUARY 12, 2015

Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. A very special type of metric is designated to be a Key Performance Indicator (KPI). Helpful post: You Are What You Measure, So Choose Your KPIs (Incentives) Wisely! ]. Averages this. Total that. Percentage that other thing.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

JANUARY 4, 2016

Not just insane, so visibly insane that everyone should see through it and fix their minds/reports/strategies. The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) It is measured as Orders/Visits. [Or, It has always upset me that we measure success using the metric Revenue.

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88