Occam's Razor

MARCH 23, 2021

Underpinning our Smart Lessons work is the very basic – incredibly complex – art of picking the right Key Performance Indicator. From 2006: Is Real-Time Analytics Really Relevant? ). The benchmark for the beautiful metric AVOC is 15.3%. It underpins every dimension of success. Here’s an example.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

JANUARY 4, 2016

The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) Metrics create incentives, bad metrics create bad incentives. While this is a great lesson in the power of defining metrics optimally, why bring this up, one more time, today? Combine Results / Metrics Performance. #5.

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. But not to worry.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151