Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

JANUARY 4, 2016

Not just insane, so visibly insane that everyone should see through it and fix their minds/reports/strategies. Every standard report in every standard tool is configured off Visits (or in Google Analytics language, Sessions), rather than Visitors (GA language, Users). Metrics create incentives, bad metrics create bad incentives.

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. But not to worry.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151