Occam's Razor

MARCH 23, 2021

I lovingly call our strategy analytics on the bleeding edge. upgrades to processes to create deeper integration with Finance & Strategy teams. What may or may not be as common, but is an integral part of our analytics strategy is the extensive use of controlled experiments to answer life’s hardest questions.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

JANUARY 12, 2015

Digital Analytics Ecosystem: Optimal Execution: Three Phases. Digital Analytics Ecosystem: Optimal Execution: Timing Expectations. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. A very special type of metric is designated to be a Key Performance Indicator (KPI).

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

DECEMBER 12, 2011

Each recommendation comes with hints on what analysis to perform once you have the data, and what changes you could make to your campaigns, content and overall digital strategy. [A Google Analytics' native funnels are pretty sub optimal, ignore that entire feature.) What key performance indicators are optimal for you?

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

JANUARY 4, 2016

Not just insane, so visibly insane that everyone should see through it and fix their minds/reports/strategies. The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) While this is a great lesson in the power of defining metrics optimally, why bring this up, one more time, today?

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88