2006 KPI Measurement Reporting 
Occam's Razor
JANUARY 12, 2015
A very special type of metric is designated to be a Key Performance Indicator (KPI). A KPI is a metric that helps you understand how you are doing against your objectives. This implies you cannot have a KPI identified unless you know what your objectives are. It will never be a KPI. I said custom reports.
Occam's Razor
MARCH 22, 2011
Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. As dutiful Reporting Folks we will send this table out to reflect performance of that campaign. This is rarely the case.
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