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How The Cloud Made ‘Data-Driven Culture’ Possible | Part 2: Cloud Adoption

BizAcuity

Fact: AWS started the first IaaS service with S3 back in 2006, which is still one of the most popular cloud platforms to date. Analytics as a Service (AaaS). A niche within SaaS and one of the last layers specific to what it does even though there are other services like DaaS, MaaS, CaaS and NaaS in the markets.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. If there is anything you can measure, even with your broken analytics implementation, do that first. For additional inspiration seek our media-mix modeling techniques.