Occam's Razor

MARCH 23, 2021

Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment).

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

MARCH 12, 2012

Clickstream + qualitative data + rigorous statistical analysis of outcomes + deep mining of data from competitive intelligence sources + rapid experiments + more. Here's the "bigger web analytics data" picture from 2007… Multiplicity! " That is the title of my post from June 2006.

Big Data 127

Big Data Data-driven Unstructured Data Marketing 127

Domino Data Lab

JULY 22, 2019

He was saying this doesn’t belong just in statistics. It involved a lot of work with applied math, some depth in statistics and visualization, and also a lot of communication skills. Predictive analytics, yeah, not so much.” Now, Google is spending what, 10 figures marketing TensorFlow?

Data Science 109

Data Science Machine Learning Data Governance Modeling 109