2006 Optimization Predictive Analytics Testing 
Occam's Razor
MARCH 23, 2021
Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. The first component is a gloriously scaled global creative pre-testing program. The creative is what matters, and, unfortunately, few people who do modern analytics focus on the creative.
Occam's Razor
FEBRUARY 7, 2011
The latter, except in rare cases, is hard to do predictive analytics on unless you are a stagnant business. See #1 in this post from 2006: Competitive Intelligence Analysis: Metrics, Tips & Best Practices. Alex Cohen: How to optimize with sparse data! Post Testing: Visits 30k. or non-U.S.), Economic value: $2.2
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