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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. The first component is a gloriously scaled global creative pre-testing program. The creative is what matters, and, unfortunately, few people who do modern analytics focus on the creative.

Analytics 131
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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

The latter, except in rare cases, is hard to do predictive analytics on unless you are a stagnant business. See #1 in this post from 2006: Competitive Intelligence Analysis: Metrics, Tips & Best Practices. Post Testing: Visits 30k. I requested Dorota to define what she means by predictive analytics.