Smart Data Collective

APRIL 1, 2021

The technological advancements have left no excuse for brands to justify the lack of customer data collection. This data, in return, enables them to carve out specialized marketing campaigns targeting the right audience. Now marketers can capture data at almost every stage of the buying decision.

Big Data 109

Big Data Marketing Data-driven ROI 109

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Circle of Friends was a social community built atop Facebook that launched in 2007. Online, offline or nonline. Case Study 2: Circle of Friends.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Domino Data Lab

FEBRUARY 4, 2019

These two points provide a different kind of risk management mechanism which is effective for science, specifically data science. Of course, some questions in business cannot be answered with historical data. Instead they require investment, tooling, and time for data collection. Brace yourselves for impact.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

datapine

DECEMBER 28, 2021

Exclusive Bonus Content: Download Our Free Data Integrity Checklist. Get our free checklist on ensuring data collection and analysis integrity! Misleading statistics refers to the misuse of numerical data either intentionally or by error. Exclusive Bonus Content: Download Our Free Data Integrity Checklist.

Statistics 363

Statistics Advertising Visualization Data mining 363