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5 Reasons Why Big Data Is Essential for Successful Marketing

Smart Data Collective

The technological advancements have left no excuse for brands to justify the lack of customer data collection. This data, in return, enables them to carve out specialized marketing campaigns targeting the right audience. Now marketers can capture data at almost every stage of the buying decision.

Big Data 109
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How Data Ethics Supports Governance & Monetisation

Alation

Data ethics is both an imperative and an opportunity. New regulations covering data privacy and other ethical concerns require that enterprises govern internal data processes according to these new laws. I asked attendees: How often do you think about data ethics? What does data ethics mean to you?

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What is COBIT? A framework for alignment and governance

CIO Business Intelligence

Difference between COBIT 5 and COBIT 2019 COBIT 5 was released in 2012, but by 2019 a lot of changes were introduced around compliance and regulation standards in the industry, most notably the adoption of the European GDPR framework for data protection laws. COBIT 4 was released in 2005, followed by the refreshed COBIT 4.1

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Knowledge

Occam's Razor

Be data driven?" Six Rules For Creating A Data Driven Boss! Be data driven?" Slay The Analytics Data Quality Dragon & Win Your HiPPO's Love! Web Data Quality: A 6 Step Process To Evolve Your Mental Model. The Ultimate Web Analytics Data Reconciliation Checklist.

KPI 124
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Themes and Conferences per Pacoid, Episode 6

Domino Data Lab

In Paco Nathan ‘s latest column, he explores the role of curiosity in data science work as well as Rev 2 , an upcoming summit for data science leaders. Welcome back to our monthly series about data science. and dig into details about where science meets rhetoric in data science. Introduction.