2007 Experimentation Metrics Uncertainty 
Occam's Razor
APRIL 8, 2013
To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.
The Unofficial Google Data Science Blog
APRIL 23, 2024
the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Crucially, it takes into account the uncertainty inherent in our experiments. Here, $X$ is a vector of tuning parameters that control the system's operating characteristics (e.g.
The Unofficial Google Data Science Blog
MAY 31, 2016
A geo experiment is an experiment where the experimental units are defined by geographic regions. This means it is possible to specify exactly in which geos an ad campaign will be served – and to observe the ad spend and the response metric at the geo level. They are non-overlapping geo-targetable regions. by turning campaigns off).
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