O'Reilly on Data

APRIL 4, 2024

As Bill Janeway noted in his critique of the capital-fueled bubbles that resulted from the ultra-low interest rates of the decade following the 2007–2009 financial crisis, “ capital is not a strategy.” Venture capitalists don’t have a crystal ball.

Marketing 154

Marketing Modeling Finance Experimentation 154

The Unofficial Google Data Science Blog

APRIL 23, 2024

It is also a sound strategy when experimenting with several parameters at the same time. To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages. (And sometimes even if it is not[1].)

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

Occam's Razor

AUGUST 22, 2011

Barriers To An Effective Web Measurement Strategy [+ Solutions!]. The Awesome Power of Visualization 2 -> Death and Taxes 2007. Build A Great Web Experimentation & Testing Program. Experimentation and Testing: A Primer. 2007 Predictions: Web Analytics. Who Owns Web Analytics? Web Analytics Demystified.

KPI 124

KPI Metrics Measurement ROI 124

The Unofficial Google Data Science Blog

JULY 22, 2020

by ALEXANDER WAKIM Ramp-up and multi-armed bandits (MAB) are common strategies in online controlled experiments (OCE). These strategies involve changing assignment weights during an experiment. The first is a strategy called ramp-up and is advised by many experts in the field [1].

Experimentation 95

Experimentation Statistics Testing Strategy 95

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. 2007): Propose a finite collection $mathcal L={hat e_k:k=1,ldots,K}$ of estimation algorithms. This fact is well documented by Kang & Schafer (2007).

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

SEPTEMBER 19, 2011

The company truly has a portfolio strategy when it comes to marketing. It is possible to compute incrementality of adding or removing marketing strategies. Having read this post what might be the biggest downside to experimentation? This is a multi-channel example. They mail catalogs and they send emails.

Measurement 119

Measurement Advertising Testing Marketing 119

Occam's Razor

FEBRUARY 7, 2011

I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. please refer to the controlled experimentation section, page 205, in the book for more. If you have Web Analytics 2.0

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94