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Rethink Web Analytics: Introducing Web Analytics 2.0

Occam's Razor

On Sept 5th I had the distinct pleasure of being invited to present as a part of the Authors@Google series. As the author of a new book it was such a thrill to be invited, especially when you look at impressive authors who have been invited (some of my favorites: Seth Godin , George Soros , David Brooks , Ben Cohen , Clotilde Dusoulier ). The title of my talk was: Redefining Web Analytics.


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What is the difference between Shared Services today and Shared Services in 2007?


In 2007 I was asked to produce an event around shared services. I was awe struck at how many developments there were in the industry at that time. There was all this talk about significant cost benefits, enhanced service quality and manageable challenges. This was an exciting time. Companies were challenging common business models as they had to restructure their business due to decreasing customer loyalty and margin erosion.

Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. You are trying really hard to figure out how to improve the performance but you are stymied by the fact that there is ton of data and you have no idea where to start. Bounce Rate to the rescue! Bounce rate is a beautiful way to measure the quality of traffic coming to your website.

The Three Greatest Survey Questions Ever

Occam's Razor

The VP of a Fortune 100 company recently asked for some advice. They were heading into their peak selling season that would last only three months max, and they only had an ability to measure revenue from the website, nothing else. They did not have any web analytics tool. Her question was: Which analytics tool do you recommend because we want to improve our website and increase sales.

Kick Butt With Internal Site Search Analytics

Occam's Razor

I love Internal Site Search data. It is a amazing peek into customer intent, which usually is quite elusive in our normal clickstream data. I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? You Should Be. It is also covered in detail in Web Analytics: An Hour A Day. Google Analytics's launch of internal site search analysis today is a great excuse to revisit the world of site search.

Multiplicity: Succeed Awesomely At Web Analytics 2.0!

Occam's Razor

Someone highly salaried : "You know what our problem is? We have too many damn tools!" " Me : "Oh, hm…" Someone highly salaried : "Thanks for agreeing with me, now please help us fix it!" " Me : "No I meant, oh hmmmmmmm. " " Someone highly salaried : "What do you mean? You are not going to solve my problem of getting a single source of truth for all my web data?" " Me : "Multiplicity. That's the solution.

Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor.

Web Analytics Data Sampling 411

Occam's Razor

This probably impacts a minority of web analytics practitioners, normally only those with large websites with millions of page views per month / week / day. I know that there are lots of you out there. :).

Interviewing Tip: Stress Test Critical Thinking. Please.

Occam's Razor

Interviewing is art, and perhaps the most important thing you could do for your company. My post with tips on hiring web analysts ( Hiring? What Works: Fresh blood or old hands? Experience or Novicity? generated lots of comments [25!] and emails. The most common request was for tips on how to pick the right employer, I think that's a reflection that this is a buyers market [I promise to write that post just as soon as I can].

The Promise & Challenge of Behavior Targeting (& Two Prerequisites)

Occam's Razor

I am a NPR junkie (and support my local station KALW ). Driving to the airport last Monday I was surprised to hear a segment about "behavior marketing" NPR covers everything of course but for some reason it was surprising to hear of the current technology cool thing on NPR! Now that NPR has covered this I feel I am late to the party!! Behavior targeting has been the news a lot recently.

Web Analytics: An Hour A Day

Occam's Razor

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Thrilled is perhaps understating it, I am giddy like a schoolgirl. There I said it. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. All the hard work seems to be worth it when I hold my third child in my hands. Damini, Chirag and now the book! :).

Exclusive: Top Huawei executives had close ties to company at center of U.S. criminal case


authorities allege the giant telecom-gear maker used the firm to skirt American economic sanctions on Iran between 2007 and 2014. Huawei has said it sold the business in 2007 and denies any wrongdoing. By Steve Stecklow and Marcelo Rochabrun.

Electric-car maker Lucid receives subpoena from SEC


Founded in 2007 as Atieva Inc by former Tesla executive Bernard Tse and entrepreneur Sam Weng, Lucid plans. (Reuters) -Lucid Group Inc has received a subpoena from the U.S.

IT 227

Lucid to start deliveries of electric cars with range exceeding Tesla's in October


The company, founded in 2007, received funding from Saudi Arabia's Public Investment Fund in 2018 before going public via a shell company in July. By Hyunjoo Jin. CASA GRANDE, Ariz.

China Telecom jumps in Shanghai debut amid weak market


billion Shanghai listing in 2007, according to Refinitiv data. SHANGHAI (Reuters) - China Telecom Corp, blacklisted by the U.S. government, surged on its first day of trade on Friday, defying a bearish market and following its $7.3

Laptops, desktop sales see 'renaissance;' shortages won't ease until 2022


Reuters) - The world stocked up on laptop and desktop computers in 2020 at a level not seen since the iPhone debuted in 2007, and manufacturers still are months away from fulfilling outstanding orders, hardware industry executives and analysts said. By Paresh Dave. OAKLAND, Calif.

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Australia's Piedmont signs lithium ore supply deal with Tesla, shares surge


Shares of the Australian miner touched their highest since May 2007. (Reuters) - Piedmont Lithium on Monday said it signed a five-year deal with Tesla Inc to supply high-purity lithium ore mineral to the U.S. electric carmaker, prompting an 83% surge in the Australian lithium miner's shares.

Big Data: Amazon, Google, Microsoft, The Cloud And Other 2018 Trends

Bruno Aziza

In his latest book, “Thank You For Being Late,” Thomas Friedman highlighted 2007 as one of the most pivotal years in technology: 2007 saw the birth of Hadoop, the iPhone and Amazon’s Kindle for instance. My bet is that 2018 will start a new era for the technology space very much like 2007 did

Discovery extends CEO contract through 2027 after AT&T deal


Zaslav, who joined Discovery as president and CEO in 2007, played a part in the company's 2018 acquisition of U.S. (Reuters) - Discovery Inc extended Chief Executive Officer David Zaslav's employment contract through Dec.

5 HIPAA mistakes every practice should avoid when texting patients


The first smart phone was released in 2007, but the Department of Health and Human Services could not have predicted its impact on society.HIPAA was originally written in 1996, and there have been some revisions along the way.

The State of Artificial Intelligence at the Manufacturing Edge


This platform reminds me of the way the smartphone revolutionized usability in 2007.

Top 10 AI Consulting Firms Today


Operating since 2007, LeewayHertz specializes in many AI fields, from ML and NLP to computer vision. Rates: $50-$99 hr Size: 51-249 Founded: 2007 Headquarters: San Francisco, California. AI is approaching the next level of maturity, coming out of the hype cycle, says Gartner.

Why Metaversial Business Is a Very Long Way Off

Mark Raskino

It was April 2007, Gartner IT Symposium, and Second Life was the red hot next-big-thing. It didn’t happen in 2007 and I really don’t think it will happen in 2027 either. [Reminder – these blogs are analyst personal opinion, not Gartner published research].

How CIOs can unite sustainability and technology


of CO2 in 2007, the industry has now risen to 4% today and will potentially reach 14% by 2040. .

Enabling smart cities through connected lightning


The UN reports that since 2007 more than half the world’s population has been living in cities. The world has become increasingly urbanised. That number is projected to rise to 60% by 2030.

Applied Energy Services doubles down on data quality


Reyes has been with AES since 2007, working his way up the organization ladder from an SAP integration lead in Buenos Aires to application security manager, IT project director, and director of digital transformation today.

Academic Research Done on Arc Diagrams

The Data Visualisation Catalogue

Visualising Bluetooth Interactions (2007) By Daragh Byrne, Barry Lavelle, Gareth J.F. Here you can find a list of all the research found on the Arc Diagram.

A Review of Data Storytelling Solutions

Juice Analytics

He’s been following our industry since 2007, was covering Tableau as an industry analyst before anyone else, and wrote for esteemed publications TDWI and Information Management. If you are in the data or analytics industry, it is worth getting to know Ted Cuzzillo.

What is ITIL? Your guide to the IT Infrastructure Library

CIO Business Intelligence

Later, the ITIL Refresh Project in 2007 consolidated the ITIL to five volumes consisting of 26 process and functions — this is referred to as the ITIL 2007 edition. The five volumes remained, and ITIL 2007 and ITIL 2011 remained similar. What is ITIL?

4 Data Analytics Tools for Property Market Valuations

Smart Data Collective

First launched in 2007 , Google Street View offers users a first-person perspective of nearly every street in the US. Data analytics technology has proven to be very useful for the real estate sector.

Two Reasons Why Apache Cassandra Is the Database for Real-Time Applications

CIO Business Intelligence

Cassandra, built by Facebook in 2007, is designed as a distributed system for deployment of large numbers of nodes across multiple data centers. When it launched its streaming service in 2007, it used an Oracle database in a single data center. By Aaron Ploetz, Developer Advocate.

Competition is Necessary to Validate Disruption


I said that is the most expensive phone in the world and it doesn’t appeal to business customers because it doesn’t have a keyboard, which makes it not a very good email machine”, said Microsoft CEO Steve Ballmer in an interview following the unveiling of the iPhone in 2007 “Five hundred dollars fully subsidized with a plan!

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How Finance is Leveraging Automated Data Lineage for Regulations Compliance


The worldwide economy was shaken in 2007 when the United States stock market had its largest drop since the Great Depression. In 2007 many high-risk sectors of the financial industry such as hedge funds, depended on complex data.

GraphDB Users Ask: Is RDF-Star The Best Choice For Reification?


<< << :a :hasSpouse :b >> :startYear “2007” >> :hasChild :d. ONTOTEXT ANSWER: You probably saw our performance comparison on the topic and are wondering if more performant is always better. That question has the classic answer: “It depends”.

Data Strategy in a Working from Home Climate

Peter James Thomas

To provide some more colour, let’s go back to 2007 / 2008. For example, I use many of the the approaches I developed in 2007 / 2008 in my work today as well. The author, working from home together with his Executive Assistant. ©

The Inside Scoop on Excel with Bill Jelen (Mr. Excel)

Depict Data Studio

He said that he’s “convinced in Excel 2007 the icons for rows and the icon for columns were reversed.” I recently had the honor of speaking with Bill Jelen, a.k.a. Mr. Excel. He was a guest speaker inside our data analysis course, Simple Spreadsheets.

Using Machine Learning for Sentiment Analysis: a Deep Dive

DataRobot Blog

Some common datasets include the SemEval 2007 Task 14 , EmoBank , WASSA 2017 , The Emotion in Text Dataset , and the Affect Dataset. This article was originally published at Algorithimia’s website. The company was acquired by DataRobot in 2021.

Keys to Data Fluency: Believe in Your Front-Line Decision-Makers

Juice Analytics

In 2007, Professor Thomas Davenport wrote an influential book called Competing on Analytics: The New Science of Winning. At the time, he stoked a smoldering ember into a flame by examining the power of analytics to improve organizations.

Knowledge Graphs for Open Science


The Open Science (or Open Scholarship) movement has been gaining momentum, especially since the European Commission has committed itself to ensuring open access to all funded research in April 2016.

BRIDGEi2i Ranked Among Fast 50 Tech Companies India – Deloitte 2020


BRIDGEi2 previously ranked 15 in the 2007 study of Deloitte Technology Fast 50 and also found a place on the distinguished list in 2015 and 2016, making it an exceptional achievement.

Saving Patient Lives with a Tech Innovation That Cuts Medical Error

CIO Business Intelligence

After all, XANTAS was founded in 2007 specifically to create software for data analysis software in hospitals – all based on SAP technology. “A On a human level, Joerg Telle understands why medical errors occur.

CIO Hall of Fame honorees

CIO Business Intelligence

Ten years later, in 2007, CIO inducted its second class of honorees into the CIO Hall of Fame during CIO magazine’s 20th anniversary celebration. Robert Willett, Best Buy Doreen Wright, Campbell Soup Class of 2007 .